Lunar New Year

Celebrating the Year of the Snake - Sunkist® Citrus-style

February 10th, 2013 marks the beginning of the Lunar New Year. To commence this two-week celebration, Chinese around the world gather to celebrate with family, friends and loved ones. It is customary for open-air markets to be set up featuring flowers, toys, clothing, gifts and of course, oranges, the most popular and abundant fruit during Chinese New Year.

Citrus fruits (many of which originated in Asia) are popular gifts for several reasons: the orange and yellow colors symbolize prosperity and abundance; ji, a Chinese word for orange, also sounds like a word for good luck; and tangerines with their leaves intact symbolize unbroken friendship. The timing couldn't be better because juicy navels, royal mandarins, tangerines and pummelos are at their peaks during the winter months.

Snake Traits

The snake is the 6th of the 12 cycles in the Chinese zodiac. It is your sign if you were born in the Chinese birth-year 1905, 1917, 1929, 1941, 1953, 1965, 1977, 1989, 2001 or 2013. People born under this sign are said to be intuitive, collected and wise. They are known for taking any crisis with grace and a cool head. They are exciting, yet contemplative and private. They are cunning, sometimes to the point of scheming and plotting their way to achieve the outcome they desire. Snakes come in all colors with scales of different shapes and patterns. Snakes appreciate beauty, but can be quite possessive when they set their minds to strike, in business and in love.

Year of the Snake