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Frequently Asked Questions

1. What are the advantages of becoming a Sunkist licensee?
2. What is the scope of Sunkist's international licensing program?
3. In what types of product categories will I find Sunkist licensed products?
4. How does Sunkist ensure the quality of its licensed products?
5. What type of companies does Sunkist license its name to?
6. I see the Sunkist name appears on several food products. How does the Sunkist brand cover such a wide range of products?

1. What are the advantages of becoming a Sunkist licensee?
The Sunkist trademark is among one of the most recognized brand names in the world. Sunkist consistently ranks in the top 90th percentile in major brand equity attributes such as: Quality, Esteem, Stature, Vitality, Relevance and Differentiation. As a trademark licensee, this kind of brand awareness, prestige and impact puts extraordinary selling power behind your product.

2. What is the scope of Sunkist's international licensing program?
Sunkist has licensees and distributors for licensed products in approximately 45 countries around the world. Sunkist continues to add new markets geographically and new product categories.

3. In what types of product categories will I find Sunkist licensed products?
You can find Sunkist licensed products in the following categories: Fruit Juices, Fruit Drinks, Healthy Snacks, Baking Mixes, Carbonated Beverages, Confections, Vitamins, Frozen Novelties, Salad Toppings, Freshly Peeled Citrus, Chilled Jellies and even Nonfood products. Juices, juice drinks and carbonated beverages are the three largest licensed categories, but Sunkist is always open to new and innovative products that complement and benefit from the Sunkist brand name.

4. How does Sunkist ensure the quality of its licensed products?
Sunkist maintains the utmost commitment to the quality of its licensed products. As such, we have a continual product sampling program among our licensees. Sunkist also sends its Quality Assurance personnel to conduct on-site inspections of licensee manufacturing and distribution facilities.

5. What type of companies does Sunkist license its name to?
Sunkist licensees are major food and beverage manufacturers, which share Sunkist's commitment to offering consumers quality products at a good value. Sunkist licensees include Cadbury Schweppes plc (USA and other markets), General Mills (USA), Haitai Beverage (S. Korea), Refreshment Trading Company (Kuwait), Morinaga Milk (Japan), Fraser & Neave (Singapore & Malaysia) and A.S. Watson (Hong Kong) -- just to name a few.

6. I see the Sunkist name appears on several food products. How does the Sunkist brand cover such a wide range of products?
The Sunkist brand enjoys a strong consumer equity built over more than 110 years of marketing quality fresh citrus. Consumers everywhere have come to know the brand as one that offers good value for quality products. Sunkist has therefore licensed other reputable food and beverage companies to produce, market and distribute Sunkist branded citrus and fruit-related pro ducts in the U.S. and many international markets. Sunkist licensees provide consumers with products such as premium 100% orange juice, fruit juice drinks, carbonated beverages, natural fruit snacks and hundreds of other citrus and fruit-related products.