|
       Effective category management is vital for increasing sales and targeting retail marketing efforts. Category management helps retailers more clearly understand:
Sunkist is developing a comprehensive data collection and analysis strategy to help improve category management and enhance existing sales efforts. Additional category management efforts include in-depth consumer research utilizing Spectra marketing data.
Based on these findings, Sunkist will aid retailers by developing business and category plans to reach target groups and grow sales, usage and penetration.  |
 |
   |
||
|
