     
Sunkist has undertaken extensive market research in an effort to better understand today's consumer. This research enables Sunkist and our retail partners to effectively understand, anticipate and serve the demands of the market. The following results of consumer research studies can help retailers and merchandisers develop effective strategies to reach their target markets.
Key Consumer Insights (For details contact: info@sunkistgrowers.com)
Food Shopping Trends
Among food shoppers:
- 70% always or usually choose foods for health reasons
- 78% agree, "eating healthy makes me feel good about myself"
- 70% agree they feel better physically when they eat healthy foods
- 65% agree that foods can be used to reduce their use of some drugs and other medical therapy - up from 52% in 1996 and 41% in 1994
- 93% agree that it is important to eat foods that are naturally rich sources of key vitamins and minerals
- Broccoli and Vitamin C are the top functional nutrition choices
- 60% have heard about Vitamin C and cancer prevention
- 56% are trying to eat more oranges or drink more orange juice
Source: 1999-2000 Health Focus National Survey of U.S. Shoppers
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