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       Demo Programs
Demo programs are a great way to increase traffic in the produce section while targeting sales of delicious Sunkist fresh citrus. Offering samples of specialty citrus is an especially good way to increase purchases. Many shoppers are reluctant to try the unfamiliar, and a taste of a Pummelo or Cara Cara navel is enough to raise their awareness and make the sale. Demo programs can be as elaborate as a coordinated co-marketing plan that includes local celebrity chefs to a simple unmanned stand dressed with POP ad items.  |
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