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Loyalty Programs

Although 75% of chains have a loyalty program, most produce departments fail to use this tool to their advantage. Use the data from your loyalty program to build better promotions that are tailored to your consumers.

Loyalty program promotions are a great tool for marketing Sunkist Seasonal Specialties and other themed programs based on Sunkist's new health and wellness positioning. They work with retailers' existing electronic marketing tools or club cards. The best-known programs offer instant redemption by providing a reduced price at the cash register when shoppers have a club card, but here are some other examples of popular loyalty programs:

The best way to increase sales of Sunkist fresh citrus is to identify a potential consumer then provide them with a targeted offer. Here are some potential audiences:

• Orange juice buyers who don't buy many fresh navels
• Families who buy apples, not oranges
• Sunkist pistachio consumers who don't buy oranges
• Orange consumers who don't buy lemons