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Objectives
Sunkist point of purchase materials are being redesigned to reflect new positioning campaigns. These materials help retailers sell more Sunkist fresh citrus by:
- Highlighting features and benefits of Sunkist citrus
- Incorporating Sunkist's new health and wellness message
- Promoting more food use ideas
Trade Information Tools
Sunkist provides tools to help retailers educate themselves about Sunkist products and sell more fruit. Here are some of the items available now:
2003-2004 Calendar and Varietal Guide
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Cara Cara Sell Sheet
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