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Sweepstakes Programs
Sweepstakes are a great way to promote purchasing and generate brand enthusiasm. For a successful Sunkist sweepstakes, consider the following elements of your campaign:
- Allow a two month lead time to develop all elements
- Clearly define the promotion's goals up front
- Include multiple Sunkist citrus varieties
- Consider big ticket giveaways for big impact
- Tie in loyalty club cards
- Best results come from year-long promotion plans
Additional Tips:
- Use the sweepstakes as an opportunity to educate consumers about the health benefits of citrus
- Include recipes and brochures to encourage new uses of Sunkist fruit
- Provide in-store samples of fruit to attract traffic
- Encourage creativity of store produce staff with a retail display contest
Sweepstakes Themes and Options:
- Treadmills
- Mountain Bikes
- Wave Runners
- Gym Memberships
- Computers
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