Corrigan Joins Sunkist To Direct Branded Strawberry Program
February 13, 2004
February 13, 2004, Sherman Oaks, Calif...Sunkist Growers, the Sherman-Oaks based citrus marketing cooperative and Coastal Berry, headquartered in Watsonville, have teamed up to bring Sunkist branded strawberries to retail shelves across the country.
John W. Corrigan III joined Sunkist February 9, 2004, to head the strawberry sales operation, bringing with him a great deal of knowledge and experience. Corrigan has held several positions in the industry including director of marketing and new business development with Naturipe Berry Growers. Since Naturipe partnered with Global Berry Farms several years ago, Corrigan has served as both western regional account manager and director of marketing for their berry operations.
"I am excited about opportunity to sell strawberries with the Sunkist brand," said Corrigan. "Sunkist is one of the best known and most trusted brand names in fresh produce. Consumers recognize the name Sunkist as representing premium quality and great taste. It's a winning partnership."
Sunkist, which markets citrus for its 6,000 California and Arizona growers-owners, is equally pleased with the new partnership combining Coastal's production strengths with Sunkist marketing and brand name.
"Strawberries are a natural fit in Sunkist's marketing strategy, ' said Sunkist President Jeff Gargiulo. "Like citrus, they are a top seller, rich in nutrition and extremely versatile. Sunkist will benefit from the growing diversity of our product mix, pleasing consumers with a greater variety of high quality fruit products and increasing the brand equity we've built over the years."
Corrigan, who will be headquartered in Watsonville, will direct the sales of Sunkist strawberries to retailers, wholesalers and foodservice and will also coordinate with Sunkist sales staff in key markets.
Approximately 1 million cartons of Sunkist strawberries will come to market this year. One and two pound Sunkist branded clamshells will be packed in colorful new high graphics Sunkist 2 layer 10 down cartons.