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Contact: Claire H. Smith (818) 379-7455

"Juiced for you!" -- Sunkist launches new foodservice program


October 01, 2003

From smoothie and juice bars to quick-casual and fine dining restaurants, beverage sales are on the rise--and Sunkist is helping them along.

Fresh from the success of its comprehensive pilot programs, Sunkist launched its new "Juiced for You!" fresh-squeezed juice program in May. Test results confirm that squeezing fresh Sunkist citrus on-site is a great way to please customers, and increase profits.

Says Bob Baltierra, Convenience Store Manager at Cal State Polytechnic in Pomona, "We menu two sizes of juice, as well as using it in our smoothie drinks…and our customers love the quality and taste of the fresh squeezed juice. We couldn't be more pleased with Sunkist and the 'Juiced for You!' program."

Results from the Sunkist pilot program at the Pan Pacific Hotel in Vancouver, B.C., Canada were equally positive. According to Tim Morrison, Director of Food and Beverage Operations, "Our customers often tell us it's the highlight of their meal. It's a success from every angle."

With the "Juiced for You!" program, Sunkist provides operators with all the tools they need to create a customized high-impact juicing program. Sunkist has created a "Juice for You!" sales kit, which includes a complete cost/profit analysis, information on juicing equipment options, menu and recipe suggestions, merchandising ideas, branded point-of-sales materials, and staff training materials.

"Our promise to foodservice operators -- besides providing the finest fresh citrus available -- is to create innovative programs that provide them with opportunities to pleases their customers. 'Juiced for You!' is an example of that commitment. Besides being the industry's first comprehensive juicing program, it offers the Sunkist guarantee of satisfaction and premium quality," says Kellie DuBois, Director of Marketing, Sunkist Growers.

Sunkist offers foodservice professionals a variety of education and product information materials, as well as an abundance of creative citrus recipes. For more information on the "Juiced for You!" program or to order the "Juiced for You!" sales kit, visit the Sunkist website at www.sunkist.com, or contact Sunkist at (818) 379-7521.

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For more information on "Juiced For You!" contact Peter Ohsol, Sunkist Foodservice Marketing Specialist at (818) 379-7521 or pohsol@sunkistgrowers.com.

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