Manning Selvage & Lee
Lemonade Sales by Kids Ready to Skyrocket With Sunkist Take A Stand® Campaign Giving Away 10,000 Lemonade Stands
Kids Turn Lemons into Lemonade for Charities Nationwide on “Take a Stand Day” Beginning on June 21st and through First Weekend of Summer
May 08, 2007
SHERMAN OAKS – MAY 8, 2007 – Sunkist Growers announced today that 10,000 lemonade stands will be distributed for free to kids across the country through the Sunkist Take a Stand® campaign, while supplies last. In its fourth year, the award-winning “Take a Stand” program encourages kids to give back to their community by raising money for a charity of their choice through a good old-fashioned and freshly-squeezed lemonade sale. To receive a complimentary stand, children must be ages 7-12 and simply pledge their commitment to a charity online at: www.sunkist.com/takeastand.
Take a Stand Day—New in 2007
To squeeze more fun into lemonade stand season, Sunkist is encouraging kids to jump-start lemonade sales in conjunction with the first-ever “Take a Stand Day” set for Thursday, June 21st and through the first weekend of summer. To help prepare and promote their lemonade sale on “Take a Stand Day,” the Sunkist Web site has free downloadable tools including a “Lemonade for Sale” poster, sales tracker, stand price sign and a worksheet on how to price their product.
“Take a Stand Day is set to become a national symbol that encourages kids to take the time to help others in their community,” said Robert Verloop, Vice President of Marketing for Sunkist Growers. “And never underestimate the power of our kids wanting to give back. Sunkist receives pledges from kids wanting to raise money for local charities to national causes such as Hurricane Katrina Relief Fund, American Red Cross, American Cancer Society, March of Dimes, America’s Second Harvest, and many others.”
Over the past three years Sunkist has sent out more than 14,000 free lemonade stands, recipe cards and juicer kits to help kids get started. Since its inception, it is estimated that more than $1.5 million was raised for charity by kids, one glass of Sunkist lemonade at a time. Last year, 11,000 pledges were received with kids writing in from every state in the U.S. and every province in Canada. The top five states with the most kids pledging to raise money for charity through a lemonade sale included Ohio, Pennsylvania, California, Texas and New York.
Grammy® Award winning country artist Billy Dean continues to serve as national spokesperson. Inspired by the thousands of kids who are responding to Sunkist’s call to action, Dean has written a song titled “Take a Stand” which will be integrated throughout the campaign.
“Sunkist has taken a traditional summertime ritual and given it more meaning by having kids think beyond what they want for themselves,” said national Sunkist Take a Stand spokesperson Billy Dean. “Take a Stand gives kids an opportunity to think about other people in need. It lets them decide on their own what cause is important to them and gives them a way to support that charity – an incredible lesson that’ll last a lifetime.”
As one of the world's oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by more than 6,000 citrus growers in California and Arizona, most of whom are family farmers, with approximately 2,000 of those growers producing lemons. For more information about Sunkist, visit www.sunkist.com. Sunkist is a registered trademark of ©2007 Sunkist Growers, Inc. All Rights Reserved.