Six Flags and Sunkist Growers Team Up to Offer Healthy Choices for Families Within the Park Environment
Sunkist to Be “Official Fresh Fruit” of Six Flags Theme Parks; Companies Will Also Provide Sampling Opportunities and Consumer Retail Offers
February 21, 2006
New York, NY - February 21, 2006 - Six Flags (NYSE: PKS) and Sunkist Growers announced today a new advertising and promotional relationship that highlights their mutual commitment to providing a variety of healthy food choices to the millions of active families that visit Six Flags theme parks each year.
Under the agreement, Sunkist will become the “Official Fresh Fruit” of Six Flags and the exclusive fresh fruit provider within the park environment. The companies will also collaborate on sampling opportunities and consumer retail offers including the addition of Sunkist Fun Fruits to Six Flags Kids Meals, and discounts for Six Flags guests. Terms of the agreement were not disclosed.
“We’ve made a commitment to our guests to improving the entire guest experience at Six Flags parks, and that means providing them with a wide range of choices, from rides to shows to food and refreshments,” said Mark Shapiro, Six Flags President and CEO. “We know that when families visit our parks they want healthy choices as well, including fruit snacks their kids will love. We’re pleased that Sunkist fresh fruit will be one of our in-park selections.”
“Six Flags draws in millions of families each summer and we’re pleased that the nutrition and great taste of Sunkist fresh fruit will now be part of the excitement,” said Robert Verloop, Vice President of Marketing, Sunkist Growers. “As the Official Fresh Fruit of Six Flags, we’re looking forward to making it easy and fun for families to pick healthy snacks when they are on-the-go.”
Six Flags is the world’s largest regional theme park company.
Sunkist Growers, one of the world’s oldest and largest citrus marketing cooperatives, is owned by more than 6,000 growers in California and Arizona. For more information about Sunkist, visit www.sunkist.com.