Manning Selvage & Lee
Sunkist and Albertsons "Take a Stand" to Encourage Kids to Sell Fresh-Squeezed Lemonade for Charity
5,000 Additional Lemonade Stands Just Released to Support Sunkist Take a Stand® Campaign
June 13, 2007
SHERMAN OAKS – JUNE 13, 2007 – Sunkist Growers announced today it is joining forces with Albertsons in support of its award-winning Sunkist Take a Stand® national cause-marketing campaign. In its fourth year, Take a Stand has empowered thousands of kids throughout North America to give back to their local community by raising money for a charity of their choice through a good old-fashioned, freshly-squeezed lemonade sale. Albertsons and Sunkist will work together to further support the charitable efforts of kids in select cities by building awareness and donating lemonade supplies.
Since May, Sunkist has been providing complimentary lemonade stands, delicious lemonade recipes and tool kits to kids who pledge to use the materials to raise money for charity. More than 10,000 requests have poured in from kids throughout the United States and Canada. Due to overwhelming demand, Sunkist has further announced that an additional 5,000 stands will be made available in celebration of the first weekend of summer (while supplies last) so that even more kids can join the fun. To receive a complimentary stand, children must be ages 7-12 and simply pledge their commitment to a charity online at: http://www.sunkist.com/takeastand.
Teaming up with Albertsons
Participating Albertsons stores in Los Angeles, San Diego, Palm Springs, Bakersfield, Santa Barbara/San Luis Obispo, and Las Vegas will support kids with their “Take a Stand” lemonade sale beginning on “Take a Stand Day” on June 21st and throughout the summer. Participation will be based on pledge submissions.
“The Sunkist Take a Stand campaign shares Albertsons’ philosophy of giving back to the communities where we live and work. Albertsons is proud to support such a generous program and is happy to contribute materials and space outside of our stores to promote the effort,” said Stephanie Martin, director of communications for Albertsons.
“Sunkist appreciates how Albertsons’ support expands the reach and impact of the Take a Stand program,” said Robert Verloop, Vice President of Marketing for Sunkist Growers. “For the past four years, kids continue to impress us with their excitement and enthusiasm over giving back to the community. With Albertsons’ help we are able to give kids greater support and more opportunity to make a difference in their hometowns.”
Take a Stand Day—New in 2007
To squeeze more fun into lemonade stand season, Sunkist is encouraging kids to jump-start lemonade sales in conjunction with the first-ever “Take a Stand Day” set for Thursday, June 21st and through the first weekend of summer. To help prepare and promote their lemonade sale on “Take a Stand Day,” the Sunkist Web site has free downloadable tools including a “Lemonade for Sale” poster, sales tracker, stand price sign and a worksheet on how to price their product.
Over the past three years Sunkist has sent out more than 14,000 free lemonade stands, recipe cards and juicer kits to help kids get started. Since its inception, it is estimated that more than $1.5 million has been raised for charity by kids, one glass of Sunkist lemonade at a time. Last year, 11,000 pledges were received with kids writing in from every state in the U.S. and every province in Canada. The top five states with the most kids pledging to raise money for charity through a lemonade sale included Ohio, Pennsylvania, California, Texas and New York.
Albertsons was founded in 1939 and currently operates 538 Albertsons and Lucky supermarkets in Idaho, Montana, Southern California, Southern Nevada, North Dakota, Oregon, Utah, Washington and Wyoming from its headquarters in Fullerton, Calif. The company is part of the SUPERVALU family of companies, one of the largest companies in the United States grocery channel with annual sales approaching $40 billion. SUPERVALU holds leading market share positions across the U.S. with its approximately 2,500 retail grocery locations. Through SUPERVALU's na