Contact: Claire H. Smith
Sunkist And Little League Baseball
Team Up To Promote Better Snacking
October 01, 2003
Sunkist and Little League Baseball share a long standing heritage of promoting healthy living nationwide. Building on that common heritage, they have signed a three-year partnership to educate consumers about healthy eating. Sunkist® citrus will become the Official Fresh Snack of Little League Baseball, beginning in 2004.
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"One of Little League's missions is to develop all of our players to the best of their ability," said Steve Keener, president and CEO, Little League Baseball. "Sunkist is a perfect sponsor to have onboard, as nutrition plays a huge part in the development of any athlete, on or off the field."
"Partnering with Little League Baseball is a great way to encourage healthy eating habits early," said Robert Verloop, vice president of marketing, Sunkist Growers. "Sunkist wants to set a precedent on the playing field that will continue at home, so the whole family can share in the enjoyment of fresh oranges as a healthy snack."
Sunkist will support the partnership through a variety of consumer and retail programs this upcoming Navel and Valencia orange season, with a portion of Sunkist citrus sales going to Little League Baseball. Through these programs, Sunkist will encourage fresh orange consumption as a snack at Little League games, practices and ball park snack shacks. These programs will culminate in a Sunkist presence at the championship tournaments and the 2004 Little League World Series in Williamsport, Pennsylvania in August 2004.
As one of the world's oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by more than 6,000 citrus growers in California and Arizona, most of whom are small family farmers. For more information about Sunkist, visit www.sunkist.com.
Little League, founded in 1939 in Williamsport, is the world's largest organized youth sports program, with approximately 2.7 million children and 1 million volunteers in every U.S. state and more than 100 other countries.