Sunkist and Little League
Baseball…It's a Natural
Citrus marketer begins year three as
Official Fresh Snack of Little League Baseball
November 07, 2005
Atlanta, GA, November 2005… Sunkist teams up once again with Little League Baseball® (LLB) for another year as the league's "Official Fresh Snack." This successful partnership, begun two years ago, promotes healthy snacking for the whole family both on the playing field and at home.
"The partnership of these two American Classics is a natural fit, building on the powerful alignment of a shared heritage of promoting healthy living," said Robert Verloop, Sunkist's Vice President of Marketing. "LLB uses the ball field as a classroom to teach teamwork, self-discipline, sportsmanship and fair play. Sunkist Growers is proud to be in the same league.
"We both want to educate kids, and their parents, about the value of healthy eating and healthy activity. Not only does our sponsorship hit home with the 2.2 million households within Little League, but the "Better Snacking" message also reaches out to the broader base of shoppers with kids involved in youth sports and other activities. It's a powerful partnership!"
As part of this partnership, the Teamsunkist website www.teamsunkist.com offers handy tools such as a printable activity calendar and home: work checklist, helpful homework hints and tips for reducing stress and keeping families organized. Nutritious snacking ideas and recipes help keep the whole family healthy and energized.
As part of the LLB program, Sunkist produces a series of exclusive Upper Deck trading cards. This year, Sunkist is adding more players – and a new twist. This year's collectibles will feature 10 players -- and they will be chosen from among the current crop of baseball greats. In the first 2 years of the program the cards featured some of the great baseball heroes of yesterday.
With these one-of-a-kind collectible trading cards showing baseball greats as young players, Sunkist hopes to inspire Little Leaguers of today. And to help change snacking habits at home, each card will also incorporate a healthy eating message, color-coded to correspond to the 5-A-Day-The- Color-Way theme.
Packaging, merchandising and in-store displays are all a part of the 2006 program. Poly and net bags promoting the free in-pack trading cards will support Navels (March-May). Colorful point of purchase cards will highlight the benefits of healthier snacking for energizing enjoyment as well as promote the in-pack purchase incentive.
And back by popular demand, at supermarkets everywhere, will be the colorful 24" Little League Bin created specifically to support "Better Snacking".
“Partnering with Little League Baseball is a great way to encourage healthy eating habits early,” said Verloop. “Sunkist wants to set a precedent on the playing field that will continue at home so the entire family can share in the enjoyment of fresh oranges as a healthy snack.”
As one of the world's oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by more than 6,000 citrus growers in California and Arizona, most of whom are small family farmers. For more information about Sunkist, visit www.sunkist.com.
Little League, founded in 1939 in Williamsport, is the world's largest organized youth sports program, with approximately 2.7 million children and 1 million volunteers in every U.S. state and more than 100 other countries.