Claire H. Smith

Sunkist and South Africa's Freshworld Continue Strategic Alliance for Second Season

June 21, 2005

June 21, 2005, Sherman Oaks, Calif…..The first Sunkist® Star Ruby Grapefruit from South Africa arrived in Eastern Canada on June 20 via the St. Lawrence Seaway directly to the Port of Montreal. The fruit was destined for customers in Quebec as well as in Ontario.

Sunkist Global LLC, the global sourcing arm of Sunkist Growers, the international citrus marketing cooperative headquartered in California, will provide weekly arrivals of Star Ruby Grapefruit and Navel and seedless Valencia oranges to the Canadian market throughout the South African export season.

Freshworld, Sunkist’s exporter to Canada, is headquartered in Stellenbosch, Western Cape, South Africa. The company has permanent representation in all the key citrus production areas of South Africa – including the Northern Province, Mpumalanga, KwaZulu Natal, the Eastern Cape and the Western Cape provinces.

Freshworld is Sunkist’s direct liaison with South African citrus producers marketing their fruit in Canada and throughout Southeast Asia (particularly Japan, Hong Kong and Korea) under the well-known Sunkist brand. With its partner, Sunkist provides the full range of grower and packer services including grower relations, quality assurance, packaging control, as well as inland and export logistics to all markets that Sunkist services from South Africa.

“We have a great team, on-the-ground in South Africa, in the markets in Asia, and in Sunkist's California headquarters, which effectively and efficiently coordinates the delivery of the right product at the right time to the right market,” said Rick Eastes, Director of Global Sourcing for Sunkist Global LLC, a Division of the Sunkist Growers marketing cooperative.

“Through our continuing alliance with Freshworld, Sunkist can match the demands of our worldwide buyer base by delivering high quality Sunkist product and the full range of Sunkist services year-round. Our partnership allows us to compliment Sunkist’s traditional product mix from California and Arizona with citrus varieties from other growing areas on a seasonal basis,” he added.



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