Sunkist Asks Today's Hottest Bartenders, "How Sexy is Your Citrus?"
As Bartenders across the U.S. Vie to be Crowned Creator of the “Sexiest Citrus Drink,” Sunkist Calls on Consumers to Pick Their Main Squeeze
March 16, 2005
SHERMAN OAKS, Calif. (March 04, 2005) – Sunkist Growers is adding a twist of citrus flavor to the nightlife of U.S. cities this month by challenging bartenders at hot spots to invent their own refreshing cocktails featuring fresh-squeezed citrus as the signature ingredient. Bartenders from carefully selected hip bars and restaurants from the east to west coasts – including Los Angeles’ touted Yi Cuisine and New York’s stylish Glass Lounge – are competing to blend the best Sunkist Sexy Citrus Drink to win $5,000 and national bragging rights for creating incomparable citrus refreshment cool enough to heat up the night.
The call is out to those who are ready to invigorate their martinis and give their cosmopolitans a kick with the fresh, intense flavors of fresh-squeezed Sunkist premium citrus such as sweet navel oranges, zesty grapefruits and tangy lemons. Adding to the excitement, Sunkist is letting consumers select the winning entry by posting pictures and recipes of these tempting beverages bursting with the benefits of citrus online at www.sunkist.com. Consumers 21 years and older are challenged to vote for the most tantalizing drink ripe with creativity after making and sampling them at home or at their local hot spot.
“We’ve seen how citrus-infused drinks are making a big splash on the night scene lately, “said Kellie DuBois, Marketing Director for Sunkist Growers.
“Nothing compares to the delicious flavor from fresh-squeezed citrus. We’re looking forward to seeing how these blends will turn heads!”
Along with becoming the hottest bartender with the coolest drink, the first annual “Sexy Citrus” winner will split $5,000 with his/her bar and bring home a Sunkist juicer and a two-month supply of premium quality Sunkist citrus to continue dazzling consumers with his/her signature drink.
For more information, citrus-loving consumers are invited to visit www.sunkist.com to experience Sunkist’s signature drink recipes and vote between March 4, 2005 and April 15, 2005 for their favorite drink.
About Sunkist Growers, Inc.
As one of the world’s oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by more than 6,000 citrus growers in California and Arizona, most of whom are small family farmers, with approximately 2,000 of those growers producing lemons. For more information about Sunkist, visit www.sunkist.com. Sunkist is a registered trademark of (c)2005 Sunkist Growers, Inc. All Rights Reserved.