Sunkist Gears Up For Summer Safari Fun When
The "Rugrats Go Wild"
$20,000 (USD) Sunkist Summer Safari Sweepstakes and Limited Edition "Rugrats Go Wild" Trading Cards Make the Produce Aisle Even Juicier
May 12, 2003
SHERMAN OAKS, Calif. (May 12, 2003) - As the Rugrats and the Wild Thornberrys pack their bags for a summer adventure in their upcoming movie "Rugrats Go Wild," Sunkist Growers is teaming up with the Paramount Pictures release to offer fans their own exciting journey. Starting May 12, adventurous fans can juice up their summer plans with the chance to win a $20,000 (USD) Summer Safari family vacation of their choice.¹
To kick off the promotion, produce sections across the country will be energized with eye-catching "Rugrats Go Wild" graphics on limited edition bags of Sunkist-marketed citrus. Each bag will include one of six collectable "Rugrats Go Wild" trading cards highlighting fun facts about citrus, educational activities and kid-friendly recipes that the whole family can enjoy.
Inserts in specially-marked bags will feature the Sunkist Summer Safari Sweepstakes in which one lucky family will win up to $15,000 (USD) to use in creating the ultimate summer family adventure, plus $5,000 (USD) cash to spend on the trip. The possibilities of a dream adventure are endless as families can plan together to select their final destination. Twenty-five first prize winners will receive Sunkist Safari Packs, and 50 second prize winners will receive sets of two Rugrats and one Wild Thornberrys videos.
"We are excited about our partnership with Paramount Pictures in communicating to a family-oriented audience," said Robert Verloop, vice president of marketing, Sunkist Growers. "Through this partnership we are bringing fun and excitement to eating healthier in ways in which the whole family can participate."
Supporting the promotion will be point-of-sale materials, including colorful bin wraps featuring the Rugrats and Wild Thornberrys characters in addition to the limited-edition bags. Consumers can visit Sunkist.com for sweepstakes details and to check out the new Sunkist Kids "Fun Zone," which features an interactive "Supermarket Safari," educational puzzles, word searches, coloring pages and kid-friendly recipes.
"We are thrilled to partner with Sunkist," said Lisa DiMarzio, Senior Vice President of Worldwide Marketing Partnerships at Paramount Pictures. "They have captured the fun and adventure of the movie with their colorful packaging and premiums."
The idea of adventure drives the theme of this summer's release of "Rugrats Go Wild". The film brings together the colorful characters from two of Nickelodeon's Emmy-nominated TV series, "Rugrats" and "The Wild Thornberrys." Audiences get to hear the first words ever spoken by the Rugrats' beloved dog Spike, and Tommy Pickles has the chance to meet his real life hero, Nigel Thornberry, when the Rugrats are marooned on a deserted island. Shipwrecked without cell phones or cookies, the Rugrats encounter lizards, leopards and bug-eating plants, not to mention the wildest discovery of all -- the Thornberrys! Check out the movie when "Rugrats Go Wild" hits theaters June 13. In the meantime, kids can gear up for the film by collecting their favorite characters with Sunkist's in-pack trading cards and visiting Sunkist.com.
Paramount Pictures is part of the entertainment operations of Viacom Inc., one of the world's largest entertainment and media companies, and a leader in the production, promotion, and distribution of entertainment, news, sports, and music.
As one of the world's oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by more than 6,000 citrus growers in California and Arizona, most of whom are small family farmers. For great citrus ideas and details on promotions, visit www.sunkist.com
1. No purchase necessary to enter or win. A purchase will not increase your chances of winning. Sweepstakes begins 12:01 am PST on 5/12/2003 and ends 11:59 PM PST 8/15/2003. For official sweepstakes rules visit www.sunkist.com
Open to residents of US and Canada. Void wher