Sara O’Reilly/Diane Sidik
Manning Selvage & Lee
Sunkist Growers Invite Canadians to Participate in 100th Year Celebration
Photos for Special Olympics Puts A Sunkist Smile on Faces Around the World
February 20, 2008
LOS ANGELES, February 20, 2008 – Sunkist is calling on Canadians to share their sunny smiles as part of an international photo competition that will benefit the Special Olympics. To commemorate “100 Years of Sunkist,” Canadians will break out cameras and start slicing oranges or other citrus fruits for the biggest citrus-themed event of its kind -- expected to draw thousands of participants.
Kicking off Sunkist International Smiles Day on February 20, 2008, citrus lovers from nine countries -- including Canada, the United States, China, Hong Kong, Korea, Japan, Singapore, Malaysia and Taiwan -- will be invited to submit original photos of themselves with a creative “Sunkist Smile” (i.e. orange wedge in the mouth). Each time an eligible submission is received, Sunkist will make a donation of 100 cents to the Special Olympics, up to $50,000.
Starting February 20 to May 15, 2008, people from around the world are encouraged to submit a photograph and brief caption to www.sunkist.com. Each sensational smiling photo will be judged on Creativity (40%), Fun Factor (30%) and Quality of Image (30%). One grand prize winner from Canada will be awarded a trip to sunny California plus bragging rights of having their winning “smile” flashed at the world-famous Times Square in New York City.
“We are proud to be a world renowned food name loved by families around the world for healthy citrus fruits,” said Tim Lindgren, CEO of Sunkist Growers. “Folks have been showing us their Sunkist Smiles for decades because it’s a fun way to enjoy the delicious taste of fresh fruit. By turning this into an international event, we look forward to celebrating how people around the world from different backgrounds truly enjoy the refreshing experience of Sunkist citrus.”
Over the last 100 years Sunkist has become one of the most recognized names in food from Canada to China and consistently delivers superior-quality, delicious-tasting fresh fruit that everyone can enjoy.
Each year millions of crates of citrus spanning over 20 different varieties are harvested in California and Arizona and shipped throughout all of Canada and the world. Crops are managed closely as growers, often third and fourth generation small farmers, take great care year-round to nurture the land, pick fruit at its prime and then carefully pack each piece into various Sunkist packages.
“We’re honoured to be the beneficiary of the Sunkist 100 years celebration photo contest,” said Tim Shriver, Chairman of Special Olympics. “Both our brands are known for creating joy and we share a passion for helping families stay active and healthy.”
About Special Olympics
Special Olympics is an international non-profit organization dedicated to empowering individuals with intellectual disabilities to become physically fit, productive and respected members of society through sports training and competition. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics provides year-round sports training and competition to 2.5 million adults and children with intellectual disabilities across more than 170 countries. The Special Olympics movement offers one of the world's greatest platforms for acceptance and inclusion for all people--regardless of race, religion, ethnicity or cultural differences. Be a fan and visit www.specialolympics.org.
About Sunkist Growers, Inc.
The Sunkist brand was first used in 1907 to promote and further unify an emerging fruit cooperative formed by independent growers (known prior as the Southern California Fruit Exchange and later became the California Fruit Growers Exchange). In 1908, the “Sunkist” name had captured the organization’s interest and it had been adopted as trademark to appear on boxes of premium quality fruit. Its legacy is honoured today, over 100 years later, by the 6,000 growers in California and Arizona, most of whom are small family farmers, who now o