Manning Selvage & Lee
Sunkist Mobilizes and Empowers Kids to Once Again “Take a Stand” For Their Favorite Charities
Country Music Star Billy Dean Launches the Sunkist Lemonade Stand Program to Benefit
Charities Across the Country
May 08, 2006
SHERMAN OAKS, Calif. (May 8, 2006) – The Sunkist lemonade brigade is back and kids are eager to sell glasses of their home-made, freshly-squeezed drinks through the Sunkist “Take a Stand” program that benefits a personal charity of their choice. Back by popular demand for a third year, kids ages 7 to 12 can register at www.sunkist.com and submit their “Take a Stand” pledge for a chance to receive a free Sunkist lemonade stand, while supplies last.
To kick-off this year’s lemonade stand season, Sunkist announced that Grammy Award winning country music star Billy Dean will serve as the new official spokesperson for the “Take a Stand” program. On May 20, 2006, Billy will be in Nashville at the Hwy. 100 Harris Teeter working with local charities to help launch the program with a performance and lemonade sales from noon to 3:00 p.m.
“Take a Stand is inspiring because it gives kids a chance to help other less fortunate kids and their families,” said Dean. “It’s a privilege to support a program that puts faith and resources into the hands of children so they can act with their hearts. I look forward to working with Sunkist and getting more people to take a stand for charities that need our help.”
In order to receive the free lemonade stand, kids are asked to submit a brief essay that explains how they plan to operate their stand and how it will benefit their charity. The first 3,000 kids who sign up online will receive a complimentary, limited edition Sunkist Summer Fun Lemonade Kit complete with the tools they’ll need to be successful: a specially-designed stand, a hand juicer, peeler, faucet, a ‘how to’ brochure and a recipe booklet.
“We’re helping kids and their personal charities turn lemons into lemonade with our “Take a Stand” program. And with country music star Billy Dean on board, our hope is to give the kids an even louder voice to raise awareness about issues close to their hearts,” said Robert Verloop, vice president of marketing, Sunkist Growers.
Last year, Sunkist gave more than 2,000 free lemonade stands to children who wanted to give back to their communities through the “Take a Stand” program. And when children across the country saw the devastation of Hurricane Katrina in the Gulf States, they were once again eager to help. Throughout the year, the “Take a Stand” program participants reported raising an estimated $400,000 for hundreds of charities throughout the country.
In addition to supporting victims of Hurricane Katrina, some of the most personal and emotional stories from last year included benefits for local causes that had greater meaning for participants, including:
• Kennedy Jett, 8, of Lancaster, Pa., pledged to sell fresh-squeezed lemonade to benefit the American Heart Association, a charity close to her heart since her younger brother Kaeden suffers from a heart problem. After hearing about Kennedy’s lemonade stand on the radio, a local cheer squad came out to help raise more than $1500 on behalf of Kaeden.
• Juan Reyes of Morris, Ill., pledged online to sell fresh-squeezed lemonade to benefit the American Cancer Society, since his aunt recently passed away from cancer. He wanted to honor her memory and through the lemonade stand he raised close to $150 for the cause.
• Evan, 8, of Troy, Ohio, raised money for his little brother who suffers from Eosinophilic disorder. Evan donated all of the proceeds from his fundraiser to C.U.R.E.D., which aids in research and public awareness for Eosinophilic disorder. Evan inspired others close to C.U.R.E.D. to dedicate a weekend to lemonade stands across the country to raise money for the cause.
As the summer progresses, kids are encouraged to return to the Web site and send in success stories and pictures showcasing their creativity with their lemonade stand. Selected stories will be highlighted on the Sunkist site at the conclusion of the program.
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