Claire H. Smith

Sunkist® Naturals Better Fruit, Better Juice!

Sunkist teams with Maverick Brands to introduce great tasting, good for you 100% juices and smoothies

October 22, 2007

October, 2007, Houston, Texas….. “We’re pleased and excited about expanding the Sunkist product line into the premium smoothie and juice category with Sunkist Naturals,” said Sunkist President and CEO Tim Lindgren. “With our new licensing partner, Maverick Brands, we’re bringing consumers delicious, nutritious 100% juices and smoothies under the trusted Sunkist brand.”

This new product line is an excellent way to meet consumers’ demand for healthy beverages with a premium product that delivers outstanding taste, flavor and nutrition. We are proud to offer consumers increasingly convenient ways to enjoy the fresh taste of fruit. These smoothies and juices fit well with Sunkist’s extensive offering of fresh and fresh-cut produce lines. Consumers will find these great tasting smoothies and juices in the refrigerated produce case in supermarkets across the country beginning October 2007.

Great tasting and nutritious, Sunkist Naturals are an healthy alternative that increases Sunkist’s portfolio of better-for-you foods. Made from premium fruits selected from small and regional farms, Sunkist Natural’s smoothies and juices deliver healthy vitamins, antioxidants and nutrients without any additives or preservatives. Better fruits such as Bing Cherries, Marion Blackberries and Valencia Oranges results in better tasting juice. It’s that simple. The convenient 1 liter and 450 ml bottles are perfect for health-conscious folks of all ages and today’s busy, on-the-go families, and the eye-catching packaging is sure to attract attention.

Sunkist Naturals offer a great flavor profile with eight (8) varieties of premium smoothies and juices: strawberry dream, golden mango, 100% Valencia orange, berry blue bountiful, glorious greens, orange cream, sunshine carrot and, berry cherry bountiful. Each smoothie is 100% juice, with nothing artificial and no preservatives….just mouthwatering fresh taste. Sunkist Naturals are flash pasteurized and cold aseptic filled for longer shelf life and better nutrition.

“Sunkist is an ideal partner,” says Mark Shaw, President and Chief Executive Officer of Maverick Brands. “A company whose brand is known the world over and recognized as a mark of premier quality and superior service. It is a name consumers’ trust and we are proud to be a part of this famous fresh produce family.”

Sunkist Naturals Flavor Profile

  • berry cherry bountiful is a luscious blend of Oregon, Washington and California raspberries, Bing cherries and strawberries that’s high in antioxidants, vitamins A, C & E and heart healthy plant sterols.

  • berry blue bountiful blends together naturally sweet Oregon and Michigan blackberries & blueberries into a rich B vitamin smoothie.

  • glorious greens is a powerful nutritious combo of apple, kiwi and 15 essential greens, including wheat grass, flax seed, spirulina green tea that’s rich in heart healthy Omega 3

  • golden mango is a velvety ambrosia blend of Alphonso mangos and passion fruit juice, that’s high in antioxidants, vitamins A & C.

  • orange cream-is a healthy twist on family favorite whipping together orange juice, natural protein and a touch of real vanilla for a luscious smoothie that delivers over 11 grams of protein per serving.

  • strawberry dream, is a blend of crushed strawberries and banana that’s ripe with real strawberry flavor and is high in vitamin C as well as a good source of potassium.

  • sunshine carrot crushes and blendes sweet Nante baby carrots and orange juice for refreshing blend that’s high in beta-carotene and vitamin C.

  • 100% Valencia orange juice is the sweetest orange juice you’ll find, since it’s squeezed from Valencia oranges renowned worldwide for their sweet flavor. High in vitamin C and a good source of potassium.