‘Sunkist Smiles™’ debuts to rave reviews
January 12, 2011
January 12, 2011, Sherman Oaks, CA….Sunkist Grower’s easy-peeling Sunkist Smiles Clementines and Mandarins are greeting shoppers this winter in a variety of new, brightly colored packaging.
Clementine Mandarins are packed full of nutritional benefits. Two Clementines have 290% the recommended daily value of vitamin C and 400mg of potassium. This medium-sized fruit has a smooth glossy, deep orange color exterior. It separates easily into eight to twelve juicy segments filled with a taste of apricot nectar.
“We’re branding these popular citrus varieties for easy recognition, both of our product and of the fact they are easy, fast, fun, ‘good-for-you’ snacks that also deliver an abundance of nutritional value,” said Dean Troxell, Sunkist’s Director of Packaging.
The packaging has eye-catching graphics of happy, smiling children and peeled fruit segments. It is featured on a variety of package sizes that include the 5-pound bag-in-the-box tray, Giro grab’n go bags in 2, 3 or 5-pound sizes and master cartons that hold the smaller packages.
“The new packaging gives everyone a reason to smile,” said Troxell. “And we’ve heard from retailers that it has special appeal to moms with young children.”
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