Kristin Small/Carol Rozio
Sunkist Sweetens Chinese Lunar New Year with Delicious Recipes from Master Chef Martin Yan
Lush Citrus Crop Yields Bountiful Symbols of Unity and Good Fortune for the Year of the Rooster
January 26, 2005
SHERMAN OAKS, Calif. – Jan 26, 2005 – With more than a quarter of the world’s population busily preparing to ring in the Chinese Lunar New Yearup>1, Sunkist Growers are sweetening the festivities by announcing a gorgeous crop of traditional holiday staples including juicy navel oranges, royal mandarins, tangerines and pummellos. In addition, the citrus authority has partnered with Master Chef, Martin Yan – host of “Martin Yan’s Quick & Easy” – to welcome the arrival of the “Year of the Rooster” and provide Chinese New Year observers with delicious, easy-to-make recipes infused with important citrus symbols of prosperity and happiness.
Citrus fruits, consumed in higher quantities during the Lunar New Year celebration period than at any other time of the year, are the centerpiece of Yan’s favorite and most sought-after recipes. “For centuries, citrus has played a pivotal role in the long-observed tradition of Chinese Lunar New Year feasts,” says Master Chef, Martin Yan. “I am proud to share my favorite holiday recipes – integrating premium citrus fruits like those produced by Sunkist – with families to pass down through generations for years to come.”
At Sunkist.com, Yan offers insights for spicing up this year’s feasts with tasty recipes such as his popular “New Year’s Firecracker Prawns”, that uses fresh squeezed citrus juices to enhance the shrimp’s natural flavor and help ensure good luck to come.
“Citrus, has tremendous importance for Lunar New Year observers as consuming foods rich with symbolic meaning during this time is thought to enhance a person’s fate throughout the year. ” said Robert Verloop, vice president, marketing, Sunkist Growers. “Sunkist is delighted to partake in this time-honored tradition with a citrus harvest that promises to add meaning to so many New Year family gatherings throughout this season.”
To access Sunkist’s cookbook of delicious Lunar New Year citrus recipes and find other valuable tips and information from Martin Yan, visit www.sunkist.com.
About Sunkist Growers, Inc.
As one of the world’s oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by more than 6,000 citrus growers in California and Arizona, most of whom are small family farmers, with approximately 2,000 of those growers producing lemons. For more information about Sunkist, visit www.sunkist.com. Sunkist is a registered trademark of c.2004 Sunkist Growers, Inc. All Rights Reserved.
up>1 “Lunar New Year Celebrations”; January 29, 2003; http://www.lowermanhattan.info/news/lunar_new_year_celebrations_73275.asp