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Sunkist Sweetens Lunar New Year with Delicious Recipes from Master Chef Martin Yan

Lush Citrus Crop Yields Bountiful Symbols of Good Fortune for the Year of the Dog

January 23, 2006

SHERMAN OAKS, Calif. – Jan 23, 2006 – Firecrackers. Lion dances. Red envelopes. Oranges. All the key ingredients for ringing in the year 4703 or the “Year of the Dog.” That’s right, according to the Lunar calendar, January 29 marks the beginning of the Lunar New Year. Since fruits like oranges, pummelos and tangerines are traditional symbols of happiness, prosperity and good fortune, Sunkist Growers has partnered with Master Chef Martin Yan, to offer citrus-inspired recipes for the Lunar New Year celebration.

Citrus fruits, consumed in higher quantities during the Lunar New Year celebration period than at any other time of the year, are the centerpiece of Yan’s favorite and most sought-after recipes. “For centuries, citrus has played a pivotal role in the long-observed tradition of Lunar New Year feasts,” says Master Chef Martin Yan. “I am proud to share my favorite holiday recipes – integrating premium citrus fruits like those from Sunkist – with families to pass down through generations for years to come.”

Sunkist has an abundant crop for any citrus-infused Lunar New Year dish, and since this year’s harvest was left to mature on the trees a little longer than previous seasons, the crop is sweeter than usual – a very good omen. Martin Yan’s signature recipe, Long Life Citrus Noodle Salad, is a perfect dish to serve with family and friends at this year’s Lunar New Year celebration.

“Citrus has tremendous importance for Lunar New Year observers since eating symbolic foods during this time is thought to enhance a person’s fortune throughout the year,” said Robert Verloop, vice president, marketing, Sunkist Growers. “Sunkist is delighted to contribute to this time-honored tradition with a citrus harvest that promises to add meaning to so many New Year family gatherings throughout this season.”

To access Sunkist’s cookbook of delicious Lunar New Year citrus recipes and to find other valuable tips and information from Martin Yan, visit

About Sunkist Growers, Inc.

As one of the world’s oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by more than 6,000 citrus growers in California and Arizona, most of whom are small family farmers, with approximately 2,000 of those growers producing lemons. For more information about Sunkist, visit Sunkist is a registered trademark of ©2006 Sunkist Growers, Inc. All Rights Reserved.



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