Manning Selvage & Lee
Sunkist Teams Up With Little League Baseball To Encourage Healthy Snacking Among Active Families
Sunkist Citrus Named "The Official Fresh Snack of Little League Baseball®"
April 16, 2004
SHERMAN OAKS, Calif. (April 16, 2004) - Families across the nation are turning to citrus and youth sports to fight the growing problems of obesity, inactivity and poor health. In an effort to help kids and families stay active and eat healthy, Sunkist Growers, Inc. has teamed up nationally with Little League Baseball to bring Mother Nature's super solution - fresh oranges - to home plate.
The nutrient dense orange - declared the "Official Fresh Snack of Little League Baseball"- is an easy way for kids to get the right mix of vitamins, antioxidants and a great tasting energy boost when participating in organized sports. "It's not uncommon to find baseball dugouts filled with sugary candy and high-fat snacks," said Dr. Liz Applegate, sport nutritionist and faculty member, University of California, Davis. "In soccer, parents have known the natural energy and great taste of fresh oranges for half-time and post-game snacking. Integrating fresh oranges can bring healthy benefits to any sport."
In fact, one Sunkist navel orange is an excellent source of fiber and offers 130 percent of the recommended daily value (RDV) of Vitamin C. And because citrus fruit is packed with soluble fiber, one orange is more filling and satisfies hunger longer than a high-calorie snack, like chips or candy. Dr. Applegate says it is especially important for young, growing kids to replenish their bodies with abundant doses of Vitamin C and other nutrients crucial for a healthy immune system and overall better health.
"Both Little League Baseball and Sunkist citrus have a long-standing heritage of quality and healthy living, which is why this partnership makes perfect sense," said Steve Keener, president and CEO of Little League Baseball. "Both have earned the trust of families around the world and are committed to promoting the benefits of youth activity while having fun."
The three-year partnership includes a portion of all Sunkist® citrus sales benefiting Little League Baseball. In addition, Sunkist will support the program by having a presence at the Little League Baseball World Series. The kick-off starts this April at the peak of the season with navel oranges and will continue with valencia oranges throughout the summer. The early season lineup includes teamsunkist.com, a Web site for busy parents to get recipe ideas, healthy snacking tips, nutrition information and downloadable tools like phone trees and carpool schedules. At retail stores consumers can look for specially marked bags of Sunkist oranges and find free Upper Deck® collectable baseball trading cards featuring professional players when they were Little Leaguers® including: Rollie Fingers, Paul O'Neill, Mark McGwire, Gary Carter, Dave Stieb and Mickey Morandini. The cards promote the 5 A Day The Color Way message of eating a colorful variety of fruits and vegetables in each color group; blue/purple, green, white, yellow/orange and red.
"This is a fun way to get young athletes thinking about choosing fresh fruits and vegetables as a healthy alternative to candy, cookies and chips," said Robert Verloop, vice president of marketing, Sunkist Growers, Inc. "These bags of Sunkist oranges are the perfect snack for parents to bring to the game for post-game snacking or as a great addition to the snack shack."
As one of the world's oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by more than 6,000 citrus growers in California and Arizona, most of whom are small family farmers. For more information about Sunkist, visit www.sunkist.com.
Little League Baseball, founded in 1939 in Williamsport, Penn., is the world's largest organized youth sports program, with approximately 2.7 million children and 1 million volunteers in every U.S. state and more than 100 other countries.
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