The Sunkist “Dream Team”
Sunkist Growers and Maverick Brands offer great tasting, good for you 100% juices and smoothies
May 20, 2009
Toronto (May 2009) - Great tasting and nutritious, Sunkist Naturals are a healthy alternative that increases Sunkist’s portfolio of better-for-you foods. Made from premium fruits selected from small and regional farms, Sunkist Natural’s smoothies and juices deliver healthy vitamins, antioxidants and nutrients without any additives or preservatives. The convenient 1 liter and 450 ml bottles are perfect for health-conscious folks of all ages and today’s busy, on-the-go families, and the eye-catching packaging attracts consumer attention.
“Sunkist is an ideal partner,” says Mark Shaw, President and Chief Executive Officer of Maverick Brands, “a company with a brand known the world over and recognized as a mark of premier quality and superior service. Sunkist is a name consumers’ trust and we are proud to be a part of this famous fresh produce family.”
“We are very pleased with the reception Sunkist Naturals are receiving in the marketplace,” said Sunkist President and CEO Russ Hanlin. “This product line is an excellent way to meet consumers’ demand for healthy beverages with a premium product that delivers outstanding taste, flavor and nutrition. We are proud to offer consumers increasingly convenient ways to enjoy the fresh taste of fruit. These smoothies and juices fit well with Sunkist’s extensive offering of fresh and fresh-cut produce lines.”
Sunkist Naturals original line, which debuted in 2006, offered a great flavor profile with eight varieties of premium smoothies and juices: strawberry dream, golden mango, 100% Valencia orange, berry blue bountiful, glorious greens, orange cream, sunshine carrot and, berry cherry bountiful. Each smoothie is 100% juice, with nothing artificial and no preservatives….just mouthwatering fresh taste. Sunkist Naturals are flash pasteurized and cold aseptic filled for longer shelf life and better nutrition. Consumers can find these great tasting smoothies and juices in the refrigerated produce case in supermarkets across the country.
Recently, Maverick Brands released three Sunkist Lights variations: strawberry banana, pomegranate cherry and blackberry blueberry smoothies with 80 calories or less per serving. And during 2009, they will launch a new line of Juice Water in selected flavors.