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TAMPA, Fla., April 23, 2002-Recognizing the power of strong consumer brands, Vitality Foodservice has announced it will market the first dispensed, bag-in-box juice product line in the industry to carry the Sunkist® brand name. Sunkist®, one of the most recognized brand names in the world, is advertised in more than 40 countries worldwide. Consumer research indicates that the superior quality of national brands is a compelling reason for consumers to return to or choose a foodservice establishment. And, foodservice operators are racing to meet that consumer demand: 7 out of 10 operators serve national brands like Sunkist®. Available exclusively from Vitality Foodservice distributors, the Sunkist® 3-gallon bag-in-box products will offer operators a broad range of juices and juice-based beverages that appeal to consumers across all day parts. With formulas specifically developed for and approved by Sunkist, the product line-up includes 19 different varieties with up to 100% juice, all of which are Berry Amendment compliant. Bag-in-box products are ambient and therefore require no refrigerated storage, making them a popular choice for foodservice operators serving the military, schools, healthcare, and a full range of hospitality segments. The Sunkist® product line is supported with Vitality's operator preferred dispensers and global sales and service network. Sunkist® bag-in-box products will be available nationwide beginning May, 2002. For more information, please contact a Vitality Foodservice sales representative or call toll-free 888-863-6726. Vitality Foodservice, Inc. is a wholly owned subsidiary of Vitality Beverages, Inc. headquartered in Tampa. With plants in Florida, California, Illinois and Canada, the company is one of the largest beverage manufacturers in North America. Sunkist Growers is the nation's largest and oldest citrus marketing cooperative owned by more than 6,000 citrus growers in California and Arizona. # # #
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