|
 
Sunkist's new website, with it's completely updated look reflecting the visual appeal and healthy image of Sunkist citrus, is being recognized as one of the most creative websites on the Internet with the Creative Excellence Award presented by The International Web Page Awards. Sunkist joins the ranks of ABC News, Ford, Miramax Films, and USA Today in earning this prestigious acknowledgement. Sixty judges reviewed 712 entries from 26 countries for the awards program utilizing a twenty-six question critique based on attributes of the website. The review consists of ten questions for graphic design, ten for content, and six for programming. Websites scoring at least 120 points out of a possible 156 receive the "Creative Excellence Award." Sunkist's website provides consumers, retailers, licensees, growers, educators and trade partners ease of navigation and a wealth of information. The eye-catching format was designed for Sunkist by San Diego based Inter@ctivate. Features include a comprehensive recipe database, a library of citrus varietal and nutritional information, a kids' section with exciting experiments and games as well as lesson plan information for teachers. Retailers and foodservice professionals can easily find merchandising and support information in their own dedicated sections. In addition to the new creative approach, the site also encompasses a comprehensive web marketing strategy and limited e-commerce. The site is designed to showcase Sunkist's message of health and wellness by attracting new visitors, encouraging repeat visits, and establishing relationships with Sunkist's customers and industry partners. "Sunkist's strong brand equity provided a tremendous head start in creating a consistent, engaging, and dynamic Web presence and helping to create personal relationships with our consumers, customers, growers and licensees," said Sunkist president Jeff Gargiulo. Claire Smith, Sunkist's manager of public relations who directed the web initiative, added "And what you see today is just the tip of the iceberg. The combination of improving technology and our solid brand reputation have created an excellent opportunity for a truly dynamic and productive website." The International Web Page Awards will be presented at a ceremony in San Jose, CA on April 24th, 2002. # # #
 |
 |
   |
||||||
|
|||||||||
