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Sunkist Navel Oranges...
Coming Soon to a Market Near You!
October 2002
Contact: Claire H. Smith
(818) 379-7455

Sherman Oaks, Calif., October 2002...There's a big crop of sweet navels on this tree this year. America's best eating orange will be available in limited quantities in early November, with volume shipments peaking January through March and continuing into May.

Crop volume is larger this year -- at an estimated 80 million cartons it's up by about 31 percent from last year. As a rule, a heavy crop volume usually yields fruit with a smaller size structure, and this year is no exception. Early in the season, sizes are expected to peak on 88s and 113s followed by 72s. As the season progresses, the peak sizes are expected to shift to 88s and 72s followed by 113s.

"We're excited about this new crop of navels," said John McGuigan, Vice President of Domestic Fresh Fruit Sales. "The supply is manageable and the size potential is good. All in all it looks like the year has all indications of being 'normal' -- and that's good. Because 'normal' for Sunkist navels means lots of sweet, juicy fruit for cooking, juicing and snacking."

This season's bright orange, virtually seedless fruit is easy to peel and easy to enjoy anywhere, anytime. Not only do consumers love the great flavor, they also enjoy the health benefits. One orange contains all the Vitamin C a person needs each day, as well as plenty of potassium, dietary fiber, folic acid and antioxidants. (And an added bonus, there are fat-free, sodium-free, cholesterol-free -- and only 80 calories.)

Everyone knows that oranges are a perfect snack food for young and old alike. Today's chefs, however, are finding them an exciting, flavorful ingredient in menus for anytime of the day, or night. The sweet tangy fruit adds zest (not to mention all the nutrition benefits) to dishes from salads to main courses to desserts to beverages. Sunkist's newly redesigned website at www.sunkist.com has some great citrus recipes created by some of today's top chefs.

Sunkist is America's largest citrus marketing cooperative. The Sunkist trademark is among one of the most recognized brand names in the world and hundreds of different products carry the Sunkist name.

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