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Sherman Oaks, Calif., October 2002...It's no secret that Sunkist supports the Produce for Better Health Foundation. As one of its founding members, Sunkist has featured the 5-A-Day message on its packaging and in its promotions since the very beginning.

Last year, at Produce Marketing Association's Fresh Summit 2001 in Philadelphia, visitors to Sunkist Growers' booth were given a classic photo opportunity to flash their Sunkist smile for the camera--complete with a fresh, healthy orange wedge! For each photograph, Sunkist made a donation to the Produce for Better Health Foundation.

This year, at Fresh Summit 2002 in New Orleans, attendees will once again have an opportunity to help Sunkist help the Produce for Better Health Foundation and have a chance of winning a fabulous spa getaway. Entry cards were mailed to attendees and dropped at the major hotels. Everyone who returns a completed card to the Sunkist booth is eligible to win a spa weekend - but that's not all. "Sunkist will make a contribution for every PMA attendee who stops by our booth and shares some fun with us," said Sunkist Vice President of Marketing and Sales Promotion Robert Verloop. "For each person who returns a completed card, we'll donate $5 to PBH* and the 5-A-Day program." At the close of the convention Sunkist will hold a drawing and the lucky winner receives a rejuvenating stay at the Ojai Valley Inn and Spa.

"The Ojai Valley Inn and Spa is a perfect fit with the fresh and healthy Sunkist image - located right in the heart of Sunkist Citrus Country," said Claire Smith, Manager of Public Relations. "Their gourmet cuisine features locally grown produce fresh from the countryside, including Sunkist® citrus, and the spa is world famous for its citrus aromatherapy treatments."

A showcase for the wide array of produce carrying the Sunkist name, the Sunkist Growers' booth at PMA features the wide variety of Sunkist product offerings, new product packaging ideas and special promotional programs for retailers. Attendees will enjoy the Sunkist juice bar offering refreshing fresh-squeezed juice and a series of gourmet cooking demonstrations showcasing the culinary versatility of Sunkist citrus.

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