 
The Holidays Sparkle with Sunkist and "Stuart Little 2" as the Stars!
Sunkist and Columbia TriStar Home Entertainment Announce Joint Holiday Promotion for the DVD and Videocassette release of "Stuart Little 2"
October 2002
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Contact: Claire H. Smith
(818) 379-7455
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Sherman Oaks, Calif. October 2002… To get the gift-giving Holiday Season off on the right start, Sunkist and Columbia TriStar Home Entertainment have announced a joint promotion for the release of "Stuart Little 2" on DVD and videocassette, which hits the streets on December 10. The promotion, which begins on November 29 throughout the US and Canada, includes special events and promotions, an online Sweepstakes via the Sunkist website, in-store POP displays, and Stuart-themed recipe/coupon booklets with tips and ideas for tasty treats will be making command performances.
Posters, signs, and limited edition packaging are just some of the point-of-purchase items Sunkist is planning. In addition, the kid-healthy, kid-friendly 5-A-Day message will be part of the package. Select retailers will offer Sunkist coupons right on select "Stuart Little 2" DVD/VHS product. To top it off, there's a Sweepstakes that will run right through the holidays-November 29th through January 15th. Sunkist and Stuart fans can receive information about the sweepstakes promotion by visiting www.sunkist.com.
When "Stuart Little" was released in December 1999, the plucky little mouse was a winner from the start. A blockbuster that earned over $300 million worldwide, the film was also a 2000 Oscar nomination for Best Visual Effects. "Stuart Little" DVDs and videos have been regulars on the best-seller list from the time they appeared.
Now Stuart is back on DVD and videocassette in "Stuart Little 2", continuing his exciting adventures in a sequel that once again combines live-action with groundbreaking visual effects technology. The original cast (including Michael J. Fox, Geena Davis, Hugh Laurie, Jonathan Lipnicki, Nathan Lane and Steve Zahn) returns to the screen. Joining them this time are Melanie Griffith and James Woods. Rob Minkoff (Lion King) directs.
DVDs and videos are hot entertainment! In 2001 consumer spending on videos was more than twice that spent on movie tickets. In addition, more than 364 million DVDs were shipped that year, bringing the total number shipped since DVDs were launched to an astounding 675 million. There's no doubt about it--this is a winning format and Sunkist and "Stuart Little 2" are a winning combination.
Sunkist is delighted to join Stuart in bringing holiday fun and the healthy benefits of citrus to fans of all ages. Citrus fruits are a great addition to any festive table and an easy, delicious way to get the recommended 5-A-Day servings of fruits and vegetables.
Sunkist Growers is one of the world's oldest and largest citrus marketing cooperatives, owned by more than 6,000 citrus growers in California and Arizona. Sunkist can be found on the World Wide Web at http://www.sunkist.com.
Columbia TriStar Home Entertainment is a Sony Pictures Entertainment company. SPE is a division of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
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