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Sherman Oaks, Calif. October 2002… "As an ingredient, few foods are more versatile than fresh Sunkist® citrus," said Sunkist Foodservice Manager Kellie DuBois. "Packed with nutrition and bursting with flavor, it inspires creativity in the kitchen. And few foods are so at home in such a wide range of dishes - from snacks, side dishes, salads and sauces to entrees, condiments, desserts and beverages." Everyone knows that Sunkist citrus is a fresh, delicious and nutritious snack and a customer-pleasing garnish, but sometimes it can be over looked as an ingredient. "Sunkist is changing that," said DuBois. "We're moving citrus to its rightful place -- the center-of-the-plate." Sunkist is working with foodservice operators to showcase citrus with a starring role in today's hottest dining trends as well as a natural in traditional comfort food. Consumer promotions are stimulating usages with new recipes, point of sale material, cross promotions, demo programs, events marketing, nutritional awareness, and sweepstakes which are drawing consumers to the entire Sunkist line of It's an easy sell, says DuBois, because Sunkist citrus is always in season. Whatever the time, whatever the occasion, there's a delicious Sunkist citrus variety at hand. "The refreshing flavor is a favorite of all ages and palates," she adds, "and with today's health-conscious consumer, nutritional value of citrus scores another big hit." Visitors to the Sunkist booth at PMA's Fresh Summit 2002 can enjoy a taste of Sunkist chef Nancy Swinney's freshly prepared gourmet delights such as Orange Peppercorn Beef Medallions with Orange Lemon Mashed Potatoes and Citrus Mini Tarts along with a refreshing drink of fresh-squeezed orange juice and gourmet lemonade at the Sunkist juice bar. From the ideal growing conditions of California and Arizona, to meticulous quality control on harvesting, packing and shipping, Sunkist has set the bar for measuring-and delivering-quality citrus. Consumers the world over recognize the quality the Sunkist name represents - because Sunkist is the ultimate standard in citrus quality and taste. # # #
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