Sunkist Features New Booth, Partnership and Sunkist i3™ Technology at IFPA

Visit Sunkist Booth #B3639 to Immerse in a Total Pink Makeover with an Exciting New Booth Design

October 10, 2024, Valencia, Calif. — Sunkist ® is taking its commitment to sustainability and compassion to another level during the IFPA Global Produce and Floral show in Atlanta, GA. Retailers and industry leaders are encouraged to stop by the Sunkist booth #B3639 to experience a pink, immersive experience with its newly designed, 100% recyclable corrugate booth. Along with the unique booth design, Sunkist is launching the Power with the Pink Orange® program and their Sunkist i3® game-changing initiative.

“Our Power with the Pink Orange® Cara program will take center stage,” explains Cassie Howard, Sunkist’s senior director of category management and marketing. “The bright, refreshing Cara program now comes with an even brighter mission; it’s a total pink takeover that will permeate show branding and advertising, limited-edition merchandising and packaging, and our team’s distinctive pink apparel all helping consumers make an impact to support a great cause.”

The pink booth décor complements the limited-edition pink ribbon packaging and matching merchandising for the Power with the Pink Orange® program to raise awareness for breast cancer support in partnership with National Breast Cancer Foundation (NBCF). The collaboration aims to provide valuable resources to those impacted by the disease through campaign materials, including display bins, stackable towers, and in-store merchandising.

“Fresh and innovative merchandising solutions are essential to enhancing the citrus category, and we’re excited to meet with retailers in-person to explain our program in detail,” says Howard. “We’ve focused on creating vibrant displays, impactful in-store promotions, and online campaigns, including geo-fencing, influencer collaborations, recipe development, and strategic brand partnerships, inspiring consumers to add citrus to their baskets.”

Sunkist’s new merchandising and shopper-marketing programs are tailored to support retailers’ individual store goals, engage consumers, and drive the category during key shopper milestones. The variety-specific lineup features interchangeable messaging that promotes flexibility, sustainability, and in-store education that retailers can use to accommodate limited floor space.

Growth and innovation are always at the forefront of Sunkist’s strategic plans. “Our new Sunkist i3® program reflects our commitment to investing in technology, innovating with process, and implementing with people—a trifecta we believe guarantees unmatched citrus quality,” states Christian Harris, chief operating officer at Sunkist Growers, Inc. Through the Sunkist i3® program, Sunkist is revolutionizing how it manages, evaluates, and delivers citrus from the grove to shelves. With this initiative, retailers can expect continued customer support, consistent quality and sizing, and the same dependable juicy flavor shoppers have come to expect from a brand that has been a beloved part of households for over 131 years.

Attendees can visit the one-of-a-kind corrugate booth at #B3639 to meet in-person with sales reps, learn more about Sunkist’s game-changing i3® initiative, and discover ways to support NBCF and the Power with the Pink Orange® Cara program. A limited-edition, pink Sunkist-branded tote bag will also be available as a booth giveaway during both show days.

Stop by the Sunkist booth #B3639 to learn more about Sunkist’s game-changing i3® program – guaranteeing unmatched citrus quality from grove to shelves.

 

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About Sunkist Growers, Inc:

Sunkist Growers, Inc. is a cooperative of family farms with over 1,000 members across California and Arizona. For more than 130 years, Sunkist has been the trusted leader in the citrus industry, offering high-quality oranges, lemons, grapefruit, and mandarins around the world. As a cooperative, Sunkist is committed to sustainability, innovation, and delivering the freshest, highest-quality fruit to its customers. Visit Sunkist to learn more.

About National Breast Cancer Foundation (NBCF):
National Breast Cancer Foundation is a nonprofit organization providing early detection, education, and support services to women affected by breast cancer. Learn more at National Breast Cancer Foundation.

All Rights Reserved. Sunkist is a registered trademark of Sunkist Growers, Inc., USA © 2024.

Helping Women Now® is a registered trademark of National Breast Cancer Foundation