Sunkist Growers to Showcase Summer Citrus at United Fresh
Emphasis on Global Packaging and Partnership Promotions
June 10, 2019, Chicago—Sunkist Growers is heading to Chicago to highlight its California-grown summer citrus varieties and global marketing solutions at the United Fresh 2019 Convention and Expo.
“Sunkist offers more than 40 fresh citrus varieties, and right now, it’s all about our summer fruit,” said Sunkist Director of Retail Marketing Julie DeWolf. “United Fresh is a great environment to build awareness around the origins of Sunkist citrus varieties. Valencia oranges, California Star Ruby grapefruit, and lemons are the stars of the show, and we’ll be sharing ideas and displaying targeted cross-promotion opportunities available this summer.”
From orange, grapefruit, lemon, lime, and mandarin packaging and displays to handcrafted citrus smoothies, the Sunkist booth (#8036) will be brimming with activity. Local Chicago smoothie bar, Graze, will be onsite creating fresh and delicious Sunkist smoothies for attendees to sample. Two smoothie flavors include “Gone to the Tropics,” featuring Sunkist Valencia oranges, and the “So Fresh So Green” featuring Sunkist California Star Ruby Grapefruit.
“We’re looking forward to energizing the United Fresh crowds with our fresh fruit, delicious citrus smoothies,” said Christina Ward, Director of Communications.
Ward added, “Sunkist oranges, grapefruit, and lemons are perfect for summer drinks and dishes. This season, we collaborated with a food expert and social media influencer to demonstrate delicious Sunkist Delite® mandarin and California Star Ruby grapefruit recipes from in the grove and the kitchen.”
Sunkist is also sponsoring the EATS program at United Fresh with “Jamaican by Sunkist” dishes, including citrus jerk chicken with lemon and orange, and curried fish with fresh lime.
The “We Are Citrus” booth #8036 will celebrate the citrus marketing cooperative’s global packaging, merchandising displays, and promotional programs.
Sunkist Growers is a citrus marketing cooperative, founded in 1893, which is owned by and operated for thousands of family farmers growing citrus in California and Arizona. For more information, visit, www.sunkist.com.