"C" is for Citrus as Sunkist and Sesame Workshop
Announce Healthy Habits for Life Partnership
Sesame Street's Cookie Monster Devours Citrus Fruits at Fresh Summit International Convention
November 07, 2005
Atlanta, GA. (November 7, 2005) - In response to the growing crisis of childhood obesity among children, Sunkist, the world's leading grower-owned citrus provider, and Sesame Workshop, the nonprofit educational organization behind Sesame Street, are working together to encourage children to choose citrus as a healthy snack alternative. The partnership was announced at PMA's annual Fresh Summit International Convention and Exposition today in Atlanta with Sesame Street's Cookie Monster.
“Cookie eat orange, too!” said Cookie Monster at the Produce Marketing Association's (PMA) annual convention. “They healthy, sweet, and fun to eat. Me love citrus!”
This partnership is part of Sesame Workshop’s “Healthy Habits for Life” initiative, designed to address the importance of establishing an early foundation of healthy habits.
“Kids love Sesame Street and parents trust it," said Robert Verloop, Sunkist vice president of marketing, "As a partner of ‘Healthy Habits for Life,’ Sunkist will harness the energizing enjoyment of Sunkist citrus with the power and reach of Sesame Street to encourage healthy eating with today’s families. It's a natural partnership. After all, orange, yellow and pink are not only the color of delicious, nutritious citrus fruits, they're also the vibrant colors of the Sesame Street Muppets."
"Sunkist joins a list of blue chip organizations committed to Sesame Workshop's 'Healthy Habits for Life' initiative, a content-driven program to help young children and their caregivers establish an early foundation of healthy habits that can last a lifetime," said Maura Regan, Vice President and General Manager of Global Licensing, Sesame Workshop. "With the help of the Sesame Street characters, learning healthy habits can be fun and easy as 1,2,3." For more information on "Healthy Habits for Life" please visit www.sesameworkshop.org/healthyhabits.
The initiative promotes the benefits of ‘healthy snacking', reaching parents through new packaging, point-of-sale and consumer promotions. New custom designed Sunkist fruit bins and floor displays featuring Elmo, Big Bird, Cookie Monster and Zoe will be in supermarkets across the country next month. Other key components of the partnership include:
- on December 1, a comprehensive website at www.sunkist.com/sesamestreet will provide healthy snacking tips, recipes and activities for the whole family
- a Sunkist display station in stores featuring a special message from the Sesame Street characters; and
- a consumer sweepstakes, promoted in-store and on Sunkist's website, for a chance to win a trip to Beaches Resort and Sesame Street gift packs.
One of the world's oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by more than 6,000 citrus growers in California and Arizona. Each grower is committed to cultivating only the highest quality fruit, ensuring good taste for consumers around the world. For more information about Sunkist, visit www.sunkist.com. Sunkist is a registered trademark of ©2005 Sunkist Growers, Inc. All Rights Reserved.
Sesame Workshop is a nonprofit educational organization making a meaningful difference in children's lives around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street. Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching. Sesame Workshop is behind award-winning programs like Dragon Tales, Sagwa, The Chinese Siamese Cat, and Pinky Dinky Doo and ground breaking multimedia productions in South Africa, Egypt and Russia. As a nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, Dragon Ta