Citrus veteran chosen
to direct Sunkist
"seasonal specialties" program
August 24, 2004
August 24, 2004, Sherman Oaks, California…..Jim Meeks has been chosen as the new Seasonal Specialties Product Manger for Sunkist Growers, the California/Arizona citrus marketing cooperative based in Sherman Oaks, California.
No stranger to either the citrus industry or to Sunkist, Meeks has worked on the production side of the Sunkist system since 1974 in California and Arizona. For the past several years he has served as General Manager of the Visalia Fruit Exchange in Central California coordinating.
During his 30 years in the industry he has worked with almost all of the varieties he is now entrusted with managing. "His expertise will be invaluable as Sunkist moves into an era of unprecedented growth in the Seasonal Specialties category," says Russ Hanlin, Sunkist's Vice President Sales Operations and International Sales.
Meeks' responsibilities include planning, pacing and pricing for the sale of the wide variety of seasonal specialties that Sunkist markets. Among them are minneolas, moro (blood) oranges, cara caras, fairchilds, orlandos, satsumas and clementines. Sunkist designates these varieties as "seasonal specialties" because, unlike oranges, lemons and grapefruit, which can be grown year-round in California and Arizona, these varieties are only harvested in the United States during the fall and winter months.
Meeks, who assumed his new duties August 2, 2004, is working out of Sunkist's National Accounts Sales Office in Visalia and traveling to Sherman Oaks and the growing areas as necessary. He and his wife Barbara have a home in Visalia, California.