Manning Selvage & Lee
Kids ‘Take a Stand’ on the First Day of Summer
Selling Lemonade for Charities Nationwide
Sunkist’s “Take a Stand” Program to Distribute 10,000 Lemonade Stands
In Response to Overwhelming Demand
June 21, 2006
SHERMAN OAKS, Calif. (June 21, 2006) – To celebrate the official first day of summer, Sunkist announced that it has extended its “Take a Stand” program, doubling its distribution to now give away 10,000 free lemonade stands for kids to raise money for a charity of their choice. With more than 5,000 “Take a Stand” pledges already submitted by kids from every state in the country, Sunkist was inspired to double its efforts and give even more kids the opportunity to take some time from their summer vacations to help their local communities.
To receive a complimentary lemonade stand, parents and their young philanthropists must submit their “Take a Stand” pledges online at http://www.sunkist.com/takeastand. With their parent’s or legal guardian’s permission, kids ages 7-12 are eligible to receive a stand after they submit their brief, 100-word pledge describing how they plan to operate their stand to benefit a charity. The additional stands will be released throughout the summer, while supplies last.
In its third year, Sunkist “Take a Stand” kicked off this year with a live concert by GRAMMY® Award winning country star and “Take a Stand” national spokesperson Billy Dean. The program gives parents a great tool to teach their kids the importance of philanthropy and volunteerism. At the same time, the kids are given an opportunity to learn how to run a business and feel great about helping to raise money for a charity that is of interest to them.
Kids have raised money for a variety of local and national charities – from helping their school or church to cancer research and hurricane relief efforts. The decision is left up to the kids to decide which charity will benefit from their hard squeezed lemonade sales.
“The summer is the perfect chance for families to get together, set up a lemonade stand and squeeze their way into giving back to their communities,” said Robert Verloop, Vice President of Marketing for Sunkist Growers, Inc. “Sunkist is proud to extend our program to inspire 10,000 kids nationwide to ‘Take a Stand’ for a charity that’s close to their heart.”
As one of the world's oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by more than 6,000 citrus growers in California and Arizona, most of whom are small family farmers, with approximately 2,000 of those growers producing lemons. For more information about Sunkist, visit www.sunkist.com. Sunkist is a registered trademark of ©2006 Sunkist Growers, Inc. All Rights Reserved.