Manning Selvage & Lee
Little Leaguers® to Show Their Sunkist Smile This Summer for Chance to “Freshen-Up” Their Home Field
Sunkist Challenges Players to Eat Fresh and Win Big On and Off the Field
April 05, 2005
SHERMAN OAKS, CALIF. (APRIL 05, 2005) – With the growing problems of childhood obesity, inactivity and poor health making headlines each day, and with the updated U.S. Dietary Guidelines urging Americans to eat more fruits and vegetables, Sunkist Growers, Inc. is stepping up to the plate with fresh solutions. As part of an ongoing partnership with Little League Baseball® and Softball, the call is out to the thousands of Little League® families in America to enjoy the great-tasting energy boost that comes from fresh oranges and show off their “Sunkist Smile” (a smile with a Sunkist orange wedge in their mouth) for a chance to have their home field “freshened up” by Sunkist, the “Official Fresh Snack of Little League Baseball® and Softball.” Eager to promote better snacking in and out of the dugout, parents and coaches are rallying behind the campaign from coast to coast, remembering to keep nutritious oranges in the game plan.
Starting April 05, 2005, team coaches, parents and kids can visit www.teamsunkist.com for the juicy download on why Sunkist oranges are great snacks, as well as the exciting chance to win a home field makeover. The coach who submits the best photograph of a Little League® team showing off their “Sunkist Smile” will bring home up to $5,000 in valuable field improvements, such as new bleachers, lawn reseeding or backstop repair. The winning team will also receive a three-month supply of delicious Sunkist oranges, perfect for post-game snacking. Adding to the excitement, three first-place winning teams will win $500 worth of sporting equipment plus a refreshing supply of Sunkist oranges.
Sweetening the campaign are specially marked bags of Sunkist oranges that include free Upper Deck® collectable baseball trading cards. Appearing on store shelves on April 1, the cards feature professional greats who inspire thousands of Little Leaguers,® including Mickey Mantle, Roger Maris, Stan Musial, Bob Gibson and Roberto Clemente.
“At Sunkist we are committed to promoting better snacking,” said Robert Verloop, Vice President of Marketing, Sunkist Growers, Inc. “We’re looking forward to offering busy families some fresh and fun ways to get their kids in the habit of fueling up on healthy snacks like oranges instead of sugary candy, cookies or chips.”
In fact, it is especially important for growing kids to eat right and replenish their bodies with abundant doses of Vitamin C. Just one Sunkist navel orange is an excellent source of fiber and supplies 130% of the recommended daily value (RDV) of Vitamin C. And since citrus fruit is packed with soluble fiber, one orange is more filling and satisfies hunger longer than a high-calorie snack like chips or candy. All the more reason why an orange is the best way for kids to maintain energy inning after inning.
“Little League Baseball appreciates Sunkist’s commitment to improving the health of our youth and the quality of the environment in which our kids play,” said Stephen D. Keener, president and CEO of Little League Baseball®. “This contest is a great way to encourage healthier snacking among active families.”
All contest entries must be postmarked before May 16, 2005. Go to www.teamsunkist.com for complete rules and judging criteria.
As one of the world’s oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by more than 6,000 citrus growers in California and Arizona, most of whom are small family farmers. For more information about Sunkist, please visit www.sunkist.com. Sunkist is a registered trademark of ©2005 Sunkist Growers, Inc. All Rights Reserved.
Little League Baseball® and Softball, founded in 1939 in Williamsport, Penn., is the world’s largest organized youth sports program, made up of nearly 180,000 teams, approximately 2.7 million children and 1 million volunteers in every U.S. state and 75 other countries.