Sunkist® Celebrates the California Summer Orange, New Packaging and Merchandising Program for Valencia Oranges
VALENCIA, Calif. – July 1, 2022 – Sunkist Growers launch ‘The Official Orange of American Summers’ campaign to celebrate the exclusive California-grown orange variety this time of year. As part of the program, Sunkist is offering a new 8-pound combo bag and matching display bin spotlighting summertime vibes.
According to a recent Numerator study, consumers are ready to celebrate Independence Day, with 88% planning to shop in-store and 45% looking to purchase fruits and vegetables. Numerator also shows more than half of consumers expect to entertain with family and friends.
“Healthy eating is still top of mind for consumers,” said Christina Ward, Senior Director of Global Marketing at Sunkist. “Forty percent of citrus shoppers are trying to eat healthier and 35% are focused on getting more vitamin C. Sunkist Valencia oranges are high in vitamin C and perfect for juicing and ‘fruitcuterie’ board presentations—a refreshing, flavorful, and nutritious way to celebrate the summer holiday.”
Valencias are a summer orange mainstay available now through October, with peak availability in July. Additional summer citrus offerings include California Star Ruby grapefruit available now through July, Marsh Ruby grapefruit available July through October, and lemons available year-round.
“Back-to-school shopping starts as early as July,” noted Christina. “We wanted to make the experience bright and fun, just like our citrus. With that said, Sunkist will be hosting a sweepstakes giving eligible citrus fans an opportunity to win a Sunkist Back-to-School prize package valued at $3,000 and perfect for students of all ages.”
The sweepstakes runs July 6 through August 5, 2022, where one potential winner will receive a prize package with Sunkist-branded items, including a backpack, lunchbox, thermos and various school supplies; a Chromebook; and a Visa Gift Card. One winner will be selected by random drawing from all entries received.
The Sunkist Back-to-School Sweepstakes is open to legal U.S. residents, ages 18 and over. To enter, participants can visit Sunkist on various social media platforms and even submit a recipe using Sunkist Valencia oranges, grapefruit or lemons. The more activities completed, the more chances earned to win the prize package.
To learn more about Sunkist summer citrus varieties, visit Sunkist.com.
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Sunkist Growers is a citrus marketing cooperative, founded in 1893, which is owned by and operated for thousands of family farmers growing citrus in California and Arizona. For more information, visit www.sunkist.com.
Sunkist is a registered trademark of Sunkist Growers, Inc., USA 2022