Sunkist Growers, Inc. and Lyons Magnus announce the launch of Sunkist® Premium California Not from Concentrate 100% Orange Juice for the Retail Market
Lyons Magnus’ proprietary process allows the Sunkist Premium California 100% Orange Juice to be stored in your pantry for up to 6 months before serving!
January 22nd, 2021: Lyons Magnus and Sunkist Growers have signed a licensing agreement that will allow Lyons Magnus to introduce a new shelf stable aseptic Not from Concentrate (NFC) 100% Orange Juice for the Retail Market under the Sunkist brand. This unique arrangement gives Lyons Magnus the ability to source NFC 100% Orange Juice within 50 miles of our production facility. This also allows Lyons Magnus to market an exceptional quality 100% Orange Juice that is NFC, shelf stable, and economically advantageous.
The Sunkist Premium California 100% Orange J
uice is packed into aseptic 46-ounce cartons that are shelf stable for up to six months, so shoppers can store in pantry until ready to open and consume. Retailers will no longer have to tie up expensive refrigerated space to sell premium orange juice as this new innovative Sunkist Premium NFC 100% Orange Juice can be stored and sold as a shelf stable product. It is better for the environment because it does not have to be shipped refrigerated which saves energy, it’s recyclable and the longer shelf life helps to reduce food waste.
“We are excited to combine the resources of our unique manufacturing strategies with the strong consumer brand recognition of Sunkist to offer consumers the first shelf stable Not from Concentrate 100% Orange Juice. Consumers will enjoy this unique product squeezed from California oranges that will provide a full-bodied orange juice with superior flavor and color.” said Jeff Hill, Sr. Vice President Marketing, at Lyons Magnus. The power of this licensing agreement leverages the manufacturing expertise of Lyons Magnus with the strength of the Sunkist Growers brand along with the vast farming resources to provide California grown oranges to produce the 100% Not from Concentrate Orange Juice.
“We are proud of our new licensing agreement with Lyons Magnus,” said Mark Madden, Vice President of Marketing and Global Licensing at Sunkist Growers. “This collaboration supports our agricultural cooperative and grower members and comes naturally, as Lyons Magnus has a long history delivering high-quality beverages. We are thrilled for consumers to experience this new product.”
For more information on this exciting new product, please contact Jeff Hill at Lyons Magnus at 1-800-344-7130.
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About Lyons Magnus
A leader in the Food Industry, Lyons Magnus produces and markets a wide array of products for the global Foodservice, Retail, and Dairy/Ingredient channels. Lyons Magnus expertise includes a robust product development platform and the ability to commercialize custom formulations for Retail, Foodservice and Dairy/Industrial customers. In addition the company’s innovative Foodservice product portfolio includes flagship items such as Lyons Designer Dessert Sauce, Lyons Frozen Fruit Topping, Lyons Sweet Indulgence Sauces, Lyons Flash Pak Dispensed Juices, Maui Fruit Blends, Lyons Premium Beverage Sauces, Lyons Ready Care Nutritional Shakes, Thickened Beverages, and Supplements, and Lyons Plant Based Milks including Almond, Soy, Oat, and Coconut. For more information, please visit: LyonsMagnus.com.
About Sunkist Growers Inc.
Sunkist Growers is a citrus marketing cooperative, founded in 1893, which is owned by and operated for thousands of family farmers growing citrus in California and Arizona. With over a century of experience growing high-quality fresh citrus, and more than 60 years of licensing branded Sunkist products, Sunkist has made a name for themselves on their groves and all over the world. Today Sunkist Growers Inc. have a Fresh Fruit Division, Global Licensing, Global sourcing, and Research and Technical Services. Sunkist licensed products offers wide-range of juices, vitamins, sparkling drinks, nuts, confections, healthy snacks, and more. In total, there are more than 800 branded Sunkist products in over 70 countries. Products bearing the Sunkist name enjoy instant recognition and International acceptance. For more information, please visit Sunkist.com.